green consumers

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of petrol would favour the purchase of a lead-free brand. Pressures from green consumer groups like Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste disposal methods which reduce pollution levels. See CONSUMERISM.

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of vegetables would opt to buy organic chemical-free produce. Pressures from green consumer groups such as Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste-disposal methods that reduce POLLUTION levels. See CONSUMERISM.

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The data was collected, through surveys in Turkey, from green consumers who were members of the TEMA (the Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats) council.

Segmentation of green product buyers based on their personal values and consumption values

Hardcore green consumers will continue to buy green cleaning products from these and other green leaders.

Green household cleaning

Green marketing may play an important role in the social normalization of green practices and products, has tended to inadvertently positioned green products and behaviors as relevant only to a niche group of very green consumers, and may contribute to sustainability objectives (Mako and Mitchell, 2013) by driving processes of social normalization (green marketing may play an important role in the social normalization of green behaviors).

The greening of consumer culture

Green consumers are concerned with purchasing products and services which are produced by companies with ecologically conscious practices, including sustainable, renewable and reusable goods.

ListFinder's Eco-Friendly Mailing Lists Have Direct Marketers Seeing the Green

Hotels looking to attract "green" consumers must not only practice sustainable business practices and be committed to sustainability as an environmental goal, but should effectively communicate those practices to green consumers who exhibit specific behavior patterns and characteristics when compared with consumers in general,--according to new research from the University of New Hampshire Whittemore School of Business and Economics.

'Green' is a matter of substance and style

Equally important, 44 per cent of overseas-returned respondents sought out and purchased green products, confirming that they are becoming major green consumers.

HKTDC Study Sees Blossoming Mainland Green Market

This greatly appeals to the going green consumers that are searching for specific eco-friendly products and green services.

Going Green Magazine Expanding the Going Green Market

Additionally, the manufacturer has a broad array of gift suggestions, including solar flashlights and power packs for green consumers, rugged flashlights, and work lights for do-it-yourselfers.

Energizer wins ACES award

In fact the study found green consumers are more predisposed to "compensatory ethics" - or as us less academic types call it, stealing.

Does being green make you mean?

Greg Horos and his wife Melissa Rosen have created an alternative to traditional c-stores, appealing to green consumers of all shades.

The Many Shades of Green

Mazar and co-author Chen-Bo Zhong, conducted three experiments and in the first one they found that people perceived green consumers to be more cooperative, altruistic and ethical than those who purchased conventional products.