green consumers

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of petrol would favour the purchase of a lead-free brand. Pressures from green consumer groups like Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste disposal methods which reduce pollution levels. See CONSUMERISM.

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of vegetables would opt to buy organic chemical-free produce. Pressures from green consumer groups such as Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste-disposal methods that reduce POLLUTION levels. See CONSUMERISM.

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References in periodicals archive ?

With brands vocalising their environmental and humanitarian credentials, green consumers currently have a broader repertoire of beverage options at their disposal, yet our understanding of this consumer base remains limited.

Be Healthy, Be Ethical, Be Premium!

The study found that as eco-labels contain technical information, they cater mainly to the segment of 'green consumers'.

Consumer Perception towards Effectiveness of Green Communication Strategies: An Exploratory Study

A study by (Jeong, Jang, Day, and Ha, 2014) has identified who the green consumers are, based on demographics, psychographics and behavioral aspects.

Generational Consumer Patterns: A Document Analysis Method

The project aims to transform Hatta residents from energy consumers to green consumers and producers of clean energy.

Dubai's DEWA installing solar panels on 640 villas in Hatta

Banerjee and Mckeage (1994) recommend that green consumers strongly believe in deteriorating environment conditions and understand problems in security of the world.

Characterizing and Profiling Global Segments of Responsible Consumers--A Narrative Review

In compliance with the norms of the government and to cater the needs of the green consumers, business houses are adopting green initiatives (Chan, 2013).

Factors Influencing Young Entrepreneurial Aspirant's Insight Towards Sustainable Entrepreneurship

What are the key environmental beliefs of green consumers?

Environmental beliefs, norms and behaviours: An investigation of their relationships using data from green consumers

Researchers have shown that, characteristically, green consumers are skeptical about advertising claims (Shrum, McCarty, & Lowrey, 1995; Yoon, Choi, & Song, 2011).

Closing the green gap: the impact of environmental commitment and advertising believability

The data was collected, through surveys in Turkey, from green consumers who were members of the TEMA (the Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats) council.

Segmentation of green product buyers based on their personal values and consumption values

Responsive retailers also are building brands that appeal to today's green consumers, Reynolds declares.

Beyond the Can and Jar

Religiosity and religious affiliation can be used as additional sociodemographic variables to segment green consumers.

Religiosity and ecologically conscious consumption behaviour

Hardcore green consumers will continue to buy green cleaning products from these and other green leaders.