green consumers
‘green’ consumers
buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of petrol would favour the purchase of a lead-free brand. Pressures from green consumer groups like Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste disposal methods which reduce pollution levels. See CONSUMERISM.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
‘green’ consumers
buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of vegetables would opt to buy organic chemical-free produce. Pressures from green consumer groups such as Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste-disposal methods that reduce POLLUTION levels. See CONSUMERISM.Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005