green consumers

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of petrol would favour the purchase of a lead-free brand. Pressures from green consumer groups like Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste disposal methods which reduce pollution levels. See CONSUMERISM.

‘green’ consumers

buyers who are influenced by environmental considerations in purchasing products. For example, a typical green consumer of vegetables would opt to buy organic chemical-free produce. Pressures from green consumer groups such as Friends of the Earth or Greenpeace have on occasions forced companies to adopt production and waste-disposal methods that reduce POLLUTION levels. See CONSUMERISM.
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With brands vocalising their environmental and humanitarian credentials, green consumers currently have a broader repertoire of beverage options at their disposal, yet our understanding of this consumer base remains limited.
The study found that as eco-labels contain technical information, they cater mainly to the segment of 'green consumers'.
A study by (Jeong, Jang, Day, and Ha, 2014) has identified who the green consumers are, based on demographics, psychographics and behavioral aspects.
The project aims to transform Hatta residents from energy consumers to green consumers and producers of clean energy.
Banerjee and Mckeage (1994) recommend that green consumers strongly believe in deteriorating environment conditions and understand problems in security of the world.
In compliance with the norms of the government and to cater the needs of the green consumers, business houses are adopting green initiatives (Chan, 2013).
Researchers have shown that, characteristically, green consumers are skeptical about advertising claims (Shrum, McCarty, & Lowrey, 1995; Yoon, Choi, & Song, 2011).
The data was collected, through surveys in Turkey, from green consumers who were members of the TEMA (the Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats) council.
Responsive retailers also are building brands that appeal to today's green consumers, Reynolds declares.
Religiosity and religious affiliation can be used as additional sociodemographic variables to segment green consumers.
Hardcore green consumers will continue to buy green cleaning products from these and other green leaders.