Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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References in periodicals archive ?
Whereas some have adhesive stems which cling to the surface, others throw out tendrils like grappling irons to drag themselves upwards, or long shoots that twine around the branches of a host.
It's the microfilm every punter wants to get their hands on, but the walls are formidably high and the wire on top notoriously sharp, so when you're invited to wander in to the yard by the commandant himself, without the need for grappling irons and gelignite, it's an opportunity too good to miss.
The escapees had managed to obtain two guns, bolt cutters, sheet ropes with makeshift grappling irons and pepper to throw into the eyes of guard dogs.