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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Modern Ireland gone to the dogs Girl's best friend.
The movies have definitely gone to the dogs this year,'' said Marshall.
Theresa had gone to the Dogs Trust Rehoming Centre in Bridgend with husband Steve, Alex, 11, and his brothers Matthew and Joshua to look for a new pet.
cannot confirm rumours Newcastle are desperately trying to book his services because their league form has gone to the dogs of late