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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.
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Slang for an undesirable property.

The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Modern Ireland gone to the dogs Girl's best friend...
At work in the NHS, many old blokes have told me that they don't know why they fought for this country now that it has gone to the dogs.
I hate the overused saying: The country's gone to the dogs.
This nation has gone to the dogs, it seems like criminals' human rights count more than those of their victims these days, thanks to do-gooders who haven't got a clue.
SID WADDELL will be swapping darts for dogs on Sky Sports this evening as the legendary commentator takes a guest slot on the mic from regular caller Errol Blyth to shout them home in the Blue Square Marathon (Sid's Gone To The Dogs).
THE fact Craig Bellamy picked up a pounds 300,000 loyalty bonus from Newcastle after agreeing to join Blackburn proves football really has gone to the dogs. After branding Graeme Souness a liar and sending gloating text messages to Alan Shearer after Newcastle's FA Cup semi-final defeat by Man United, he should be on the dole instead of laughing all the way to the bank.