(redirected from gone to the dogs)
Also found in: Dictionary, Thesaurus, Medical, Legal, Idioms, Encyclopedia.


In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Modern Ireland gone to the dogs Girl's best friend.
Fear not, cyclooxygenase-2 (COX-2) inhibitor drugs have gone to the dogs.
A follow up to last year's holiday hit sensation FURREAL FRIENDS CATS and a strong candidate to be among the most sought after toys this holiday season, Hasbro's (NYSE:HAS) wildly popular FURREAL FRIENDS line has gone to the dogs with GO GO MY WALKIN' PUP, the canine edition to Hasbro's line of realistic, electronic, plush pets.
I'm forever saying the country's gone to the dogs but who was to know there is a large community (can we call them a pack?