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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Go to the dogs - and help raise cash for Teesside Hospice.
But will Avril, above, and co perform their Desperate Houses rescue or will it all go to the dogs?
JUST imagine when Tony Blair goes on holiday next month and John Prescott is acting PM - the whole country will go to the dogs...and the racetrack, and the casino.