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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
com's first Book Clubs recommendation is Alexandra Fuller's Don't Let's Go to the Dogs Tonight: An African Childhood (Random House Trade Paperback), a moving memoir about Fuller's life as an English-born child whose family moves to Rhodesia (now Zimbabwe) during its civil struggles in 1972, and the love she develops for the African people and their land.
Thanksgiving weekend will go to the dogs when Disney and Kmart join forces for a holiday celebration featuring Cruella De Vil and the world's largest, most lovable family of canines: Disney's "102 Dalmatians.
The second reason not to let our city go to the dogs is that it violates our community standards of cleanliness, safety and land use.