Glossy

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Glossy

Bright or shiny, especially on paper or in print. Glossy items are used in marketing in order to attract attention.
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But the chapter also nicely outlines the interplay between feminism and advertising that became key to women's glossies in the 1970s and '80s, with taglines that winsomely co-opted movement rhetoric in the service of shilling Clairol hair dye ("To know you're the best") and Enjoli perfume ("I can bring home the bacon/fry it up in a pan ..."), and ultimately ended up bringing record numbers of female professionals into the ad industry itself.
Media giants Miramax Films and Hearst Corporation backed the magazine which aimed to rival long standing US glossies Vanity Fair and the New Yorker, both of which Ms Brown had previously edited.
Paying In Pain is put together strictly by hand four times a year in Visalia, CA, with quality sequences and photos that beat out some of the glossies these days.