Established brands were found chasing after
Glossier's approach to marketing, while emerging ones took a page or two from its minimalist branding.
Another beauty brand that was launched on the Internet in
Glossier. I would love to see the marketing plan for this company, which is the brainchild of Emily Weiss, a former fashion assistant at Vogue.
Glossier designer, Laura Yeh, says Just You was her first project at the company.
Prices PS9-PS29, see
Glossier.com DO NOT Be alarmed by the colour of this Black Lace Rabbit Blush from Lipstick Queen.
Glossier was represented by Sinclair Li and Daniel Wilpon from CBRE, while Brent Ozarowski, David Malawer, Andrew Peretz and Brian Waterman from NGKF represented the owner in this 11-year lease.
And in October 2014, she launched
Glossier (pronounced like "dossier"), her own brand of skincare products.
Unless you're a close follower of the beauty market, this week's launch of the
Glossier (pronounced "glossy AY," as in "dossier") Phase 2 Set might have escaped your notice.
The beachy textures from last month are gone and in their place is a
glossier trend.
It was a lump of coal, but
glossier, heavier and more dense than regular coal.
The pursuit for
glossier, sexier and healthier hair is bigger than ever.
With Jennifer Aniston the only major marquee name, director-scenarist Daniel Schechter's modest but deft and enjoyable picture will need careful marketing to approach the returns of
glossier Leonard-derived films like "Get Shorty." Good reviews and word of mouth should help.