global brand

global brand

a BRAND which is sold in a very large number of national markets on the basis of a single unique BRAND NAME, for example Coca-Cola, rather than using different brand names for each separate national market. Such global brands offer considerable economies of scale in marketing and production, though care must be exercised in developing a brand name which is in keeping with the customs and sentiments of all the target nations. See MULTINATIONAL ENTERPRISE.
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This intelligence report provides a comprehensive analysis of the "Global Brand Protection Software Market.
The video posted by TheRankings YouTube channel and based on numbers taken from the global brand consultancy, the Interband, showed how the top 15 worldwide brands have evolved in the period between 2000 and 2018.
It's truly an honor to be working with a global brand and long-time valued business partner like Coca-Cola.
'We are obviously very delighted and proud to be chosen as the top global brand and the fact that this award is primarily based on public survey and customer feedback, makes this recognition much more valuable for us,' said Ali after receiving the award.
This comprehensive strategic agreement was bound between HUYA's global brand NIMO TV and TENCENT GAMES.
Earlier in February this year, Huawei was listed 25th on the Brand Finance Top 500 Global Brand Value of 2018 with a brand value of $38.046 billion.
The integrated 'Enjoy the Internet' campaign features Ooredoo's global brand ambassador and one of the world's top football stars Leo Messi, alongside social media influencers from key markets across Ooredoo's global footprint.
TCL, one of the top-three global television manufacturers and the leading consumer electronics brand, announced the appointment of Neymar Jr, one of the world's most influential and widely-recognised athletes, as the company's global brand ambassador.
Data released by EUROMONITOR, the world's most authoritative market research institution puts Haier at the very top, with a 10.5% share of the global home appliance market, a massive 4.5% lead over the second best global brand in terms of volume sales.
Data released by EUROMONITOR, the world's most authoritative market research institution, puts Haier at the very top, with a 10.5% share of the global home appliance market, a massive 4.5% lead over the second best global brand in terms of volume sales.
Frankfurt: Deutsche Asset Management will introduce DWS as its new global brand.
Consumers are also more inclined to opt for a locally manufactured product over a global brand in categories such as mineral and bottled water (33 percent) and biscuits, chips and snacks (33 percent).

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