Gifting behavior by holiday and occasion: By getting closer to the gifting occasion, our quarterly national tracking study discovers key characteristics of the gifting market, such as on what holidays and occasions consumers buy gifts, how many people they buy gifts for and how much they spend.
Demographics of the gifting market: How many households buy gifts, what types of gifts do they buy, how much they spend, where they shop for specific types of gifts and what are the different demographic segments within the gifts market (e.
The Gift Tracker survey is a subscription service which is customized to include subscribers' specific gift products, their brands and key competitor brands in order to measure the effectiveness of marketers' and retailers' success in the gifting
Using Unity Marketing's gifting
consumer survey as a foundation, subscribers can add their specific product categories into the survey, their store names, and other specific elements to make the research report meet their specific needs.
The key to crafting an effective gifting marketing strategy is to really understand the dynamics of gift giving, shopping and selection.
This in-depth report, based upon both qualitative and quantitative research, provides powerful new insights into why people buy gifts and ways marketers and retailers can gain a greater share of gifting spending.
This new consumer insights study, Gifting
Report: The Who, What, Where, How Much and Why of Gift Giving & Shopping, With Special Christmas Gift Season 2004 Update presents an experiential research perspective of the gifting
The greeting card and the gift are joined together in retailers' warehouses with ease, creating the perfect gifting
experience" adds Jeffrey Keller.
The results of this year's Christmas holiday gifting
survey updates Unity Marketing's Gifting
Report, 2004 Update: The Who, What, Where, How Much and Why of Gift Giving and Shopping.