Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
And that's being kind5Edgaras Jankauskas: Contributed4absolutely nothing before getting the hook.
But he gave up the wrong hits at the wrong times, then stormed off the mound after getting the hook from manager Mike Scioscia.
Also make sure you keep your disgorger handy - fish can be distressed if you take too long getting the hook out.