Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Santana (1-2) barely broke a sweat before getting the hook after 2 2/3 innings, the worst of his four major-league starts but not unlike his debut on May 17 when he allowed six runs in four innings against the Cleveland Indians.
Playing in an unfamiliar central midfield role he missed a sitter before getting the hook.
But fortunately for the shaggyhaired star, he came through 65 minutes of the encounter unscathed before getting the hook.