Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
I saw Derek warming up five minutes after half-time and I thought, 'hopefully I'm not getting the hook just now!'
I felt like Roger Clemens getting the hook. I was just hitting my groove.
You seldom see centre-backs getting the hook just for the sake of it, but forwards seem to have to accept it.