Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
And that's being kind5Edgaras Jankauskas: Contributed4absolutely nothing before getting the hook.
Also make sure you keep your disgorger handy - fish can be distressed if you take too long getting the hook out.