Galvanic Skin Response

(redirected from galvanic skin responses)
Also found in: Dictionary, Thesaurus, Medical, Encyclopedia.
Related to galvanic skin responses: electrodermal, electrodermal response, Psychogalvanic Reflex

Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
Galvanic skin responses -- an electrical skin conductance from the palms, face or scalp -- measured sweat gland activity.
The mean reduction in galvanic skin responses was also significant, with a 57 percent reduction for the group that received Cenestin (6.