Galvanic Skin Response


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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
In this paper, among recorded signals Galvanic Skin Response signals have been considered.
Raw Signal Sample Type Rate Description ECG 256Hz Electrical activity of the heart (ECG raw has the highest sample rate) GSR 25.6Hz Galvanic skin response (GSR) measures the conductance of the skin in response to discrete stimuli Respiration 25.6Hz Measures the volume of breath-to-breath variability Table 2.
Mechanism and Measurement of the galvanic skin response. Psychological Bulletin, Vol 65(5), May 1966, 261-279.
Galvanic skin response increased significantly more (p = .04) during trials in which the load was carried against the chest than during the trials in which the load was carried at the sides (Table 3).
Again, Andrew's galvanic skin response and heat flux increased and stayed elevated throughout the game.
Psychophysiologic measures, such as galvanic skin response and brain waves, are coming back" (Clancy, 1990).
These strips connect to the device's internal circuitry, which senses the user's galvanic skin response (GSR).
Conversely, Spark Neuro's algorithm prioritizes electroencephalography (EEG), electric signals from the brain, and galvanic skin response (GSR), which measures changes in sweat to indicate our emotional state.
[9] Galvanic skin response (GSR) is a reliable measure to study the conductance of skin which may be altered by stress and sweat.
Visitors to the stand can also benefit from our Galvanic Skin Response display and demo which highlights the flexible and the customizable sensor platform.
Some of the variables that allow finding a link between various physiological stress levels are electro-conductive properties of the skin or the GSR (galvanic skin response).