Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
I propose a situated understanding of representative anecdotes for the analysis of gaffes within their broader campaign contexts, a methodological choice informed by Gring-Pemble's (2001, 2003) work on anecdotal evidence in the Congressional hearings over welfare reform.
And so the "basket of deplorables" has found its place alongside other debris in the gaffe sewer of recent elections, including this stinker from a fundraiser in San Francisco in 2008: "You go into these small towns in Pennsylvania and, like a lot of small towns in the midwest, the jobs have gone now for 25 years and nothing's replaced them.
Nonetheless, Cameron wore his poppy and duly attracted criticism, and as the poppies were prominently displayed on lapels for several days of the tour, the 'gaffe' caused upset in multiple places, leading to some careful editing of official photographs so that senior Chinese officials and leaders were not shown shaking hands with senior poppy-wearing British counterparts.
All gaffes, and all for our entertainment Chris Game is associate honorary senior lecturer at the Institute of Local Government Studies at University of Birmingham
Talking of Sir Bobby, we could have filled a page with the football manager's comical gaffes.
McConnell and Kerr both tried to pass the buck and blame newspapers and TV for his D-Day gaffe.
Some eBay users are making the most of spelling gaffes. When the clueless or careless auction off "labtop computers," "camras," and "sapphires," they do get bidders, but rarely very many.
More difficult are the theological and biological gaffes: in spite of being a good Catholic, Annie associates the Immaculate Conception with Jesus' physical birth, rather than with the state of Mary's lack of original sin; Annie and Kevin's baby is walking and eating solid foods by the time she's six months old without these feats seeming remarkable to any onlooker.
He suffers from low support ratings, partly triggered by the gaffes.
Later the Academy went back to the jury system and now seems settled into a fairly established routine without too many gaffes. However, in a major upset in 1996, David Cronenberg's brilliant and provocative Crash was awarded Best Director and Best Adapted Screenplay but denied Best Picture, which went to the underachieving Lilies.
But the Spanish company has become a prisoner of its own gaffes.
PRINCE Philip is prone to making embarrassing gaffes - but he was on the right lines when he was asked about Birmingham, describing the city as exotic and attractive.