Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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References in periodicals archive ?
Perhaps to offset this formal rather than functional impression, Kelley has added onto one board a painted reproduction of his felt banner from 1990, calling an audition for someone to play the poet and filmmaker Pier Paolo Pasolini: a humorous but somewhat obvious nod to the show's primarily Italian public.
In order to make functional impression at the end of delivery appointment, TC (COE-COMFORT, GC, America) was used to improve the peripheral seal and consequently speech ability (Figure 6).

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