full-line strategy

full-line strategy

a product line strategy which involves offering an extensive number of variations of a product.

See PRODUCT RANGE, contrast LIMITED-LINE STRATEGY.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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And in conformance with the retailer's full-line strategy, "higher-end markets will carry higher-end goods," said Lisa Gavales, senior vice president and general merchandise manager for home furnishings.
BLOOMIE'S BEST BIG ON HOME ALONE
In Brazil, a full-line strategy is typical in tires, soft drinks, ice cream, and other mass-produced products subject to price controls and oligopolistic competition.
Under the full-line strategy, distribution becomes the key focus of competition, and delivery, terms, and captive versus other channels are companies' most important points of differentiation.
Is there strategy in Brazil?

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