full-line strategy

full-line strategy

a product line strategy which involves offering an extensive number of variations of a product.

See PRODUCT RANGE, contrast LIMITED-LINE STRATEGY.

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And in conformance with the retailer's full-line strategy, "higher-end markets will carry higher-end goods," said Lisa Gavales, senior vice president and general merchandise manager for home furnishings.
In Brazil, a full-line strategy is typical in tires, soft drinks, ice cream, and other mass-produced products subject to price controls and oligopolistic competition.
Under the full-line strategy, distribution becomes the key focus of competition, and delivery, terms, and captive versus other channels are companies' most important points of differentiation.