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databasea COMPUTER software package which enables data to be created and stored, to be retrieved and analysed later. Databases can, for example, store names and addresses of potential or past customers which can be used to produce mailing lists for SALES PROMOTIONS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson