PEST

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PEST

a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product MARKETS. PEST has four elements: political (e.g. the UK government's policy on joining the EURO-zone); economic (e.g. recession/boom conditions. See BUSINESS CYCLE); social (e.g. DEMOGRAPHIC CHANGES) and technological (e.g. the impact of the INTERNET). See BUSINESS STRATEGY.
References in periodicals archive ?
Veterinary experts believe the fowl pest - Newcastle Disease - was brought from eastern Europe by migrating birds, and was then spread by local wild birds.
Fourteen and a half million chickens, ducks and geese on farms north of the border are to be vaccinated in a bid to stamp out the worst outbreak of fowl pest for more than 20 years.
We dealt with fowl pests, swine fever and most of all had to know how to spell Epizootic Lymphangitis, which was said to attack a lot of animals.