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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Students drop out at alarming rates in a system that focuses not on their possibilities but on their weaknesses.
What seems to be missed by many as they tackle SOX compliance is that the Treadway Commission's framework focuses on compliance as a process as opposed to independent compliance tasks unrelated to the rest of the organization's functions.
The 'Life in Ancient' series expands with some wonderful focuses on various ancient old-world countries and their histories.
To service these markets in the most efficient manner to meet customer needs, we have a dedicated sales and production team that focuses on the agriculture market and a dedicated sales and production team that focuses on the companion animal market.
The first section chronicles cookbooks from 1796-1941, but focuses mostly on the 1920s and 1930s.
Mahafza, Componation, and Tippett's, "A Performance-Based Technology Assessment Methodology to Support DoD Acquisition," focuses on the topic of performance risk and suggests the use of a Technology Performance Risk Index (TPRI) as a means of tracking technology readiness.
TAPPI RESTRUCTURING FOCUSES ON FOUR INDUSTRY SEGMENTS
Finally, just as is the case with other types of risks that cut across organizational boundaries, administration of records and information risks may be aided by the establishment of a committee that focuses specifically on this risk category from a cross-organizational perspective.
Particularly interesting is her discussion of what she calls "camcorder narration," a term she focuses on in her discussion of Bloodline but returns to later in her critique.
We are hamstrung by the lack of an organizational construct that focuses on joint theater opening tasks.
This focuses outwardly, on factors important to the race: passing or being passed by other runners, looking out for fluid stations and calculating split times;
It focuses on a person's strengths and how to use those strengths appropriately.