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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
It seems that manager Sven Goran Erikson has given up on signing Bristol City striker Nicky Maynard and lost out to Swansea City for Middlesbrough striker Leroy Lita and is now focused on 24-year- old Long.
14, 2010 (CENS)--Actively focused on slim optical drives and blu-ray disc drives, Taiwan-based Lite-On Technology Corp., the largest supplier of half-height optical drives in the world, is expected to score a 20% growth in business operations this year, according to institutional investors.
But RWE/VEW is focused on electricity generation while E.ON also has large interests in the chemicals and telecoms sectors.

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