focus


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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
Micro Focus Studio for COBOL Developers integrates key Micro Focus technology to provide enterprises with a comprehensive COBOL development environment for Windows, UNIX and Linux.
The modernized application was developed with COBOL tools including Micro Focus Server Express[TM] for UNIX and Micro Focus Net Express[R] for Windows.
This announcement builds further on the momentum Micro Focus has created in recent weeks, as the company unveiled the latest in distributed COBOL-based solutions for modernizing critical mainframe COBOL applications.
With this announcement from Micro Focus, we know SYSPRO will be well placed to meet the needs of our joint customers who rely not only on the Windows platform for development, but the latest technology for developing and deploying COBOL applications.
After we attempted to rewrite our entire POS system, Micro Focus came to us with a solution that not only reused existing and proven business logic, but also enabled Hollywood Entertainment to meet financial objectives of making the system more cost effective," said Martin Tromblee, development manager of store systems, Hollywood Entertainment.
Many Micro Focus direct corporate end users depend upon large inventories of existing code to run the business.
I am very pleased to bring on Jim Riley to handle our go-to-market efforts in North America, which is a critical region for our continued success," said Mike Shinya, chief operating officer, Micro Focus.
I am excited to be joining Micro Focus at such a crucial time in its evolution," said Mr.
I am delighted to be joining Micro Focus - a company with a rich and strong history in delivering world class technical support and services," said van Baar.
Bird reported that the 25 private, expansion-stage companies in Focus Ventures II are growing at an average rate of 70 percent annually.
This effort has already paid dividends for BUPA Australia, who saved $2 million a year by migrating business applications from an IBM mainframe to a lower-cost UNIX Sun Solaris platform running Micro Focus Server and Oracle Database.