focus


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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
Focus Softnet has a full stack of ERP and vertical market solutions that are hosted both on the cloud and available on-premises," said Ali Hyder, Group CEO of Focus Softnet.
The company will be showcasing its complete product portfolio including its flagship product, Focus 8, which has been upgraded with multilingual capability and is now GCC VAT compliant.
In T-ball, as in all sports, there are many ways and opportunities for young athletes to find ways to focus.
Studies of the attentional focus effects on performance of form-based skills that do not involve any kind of implement, as for example in most dance or gymnastic skills, remain particularly lacking.
solutions such as the Focus CRM Suite, which incorporates the Sales &
One line of research looks at manipulations of attentional focus and its influence on performance outcomes.
Kettle & Bernstein believe that the focus should be concentrated on a part which the awareness is available there [8].
A fuller understanding of how they focus on the wider world can improve their ability to devise strategy, innovate and manage organizations.
Now that Focus has reached 79.01% direct ownership of Crescent, Focus considers it extremely unlikely that any other offer will eventuate.
We hope to increase awareness for our brands and run demonstrations on the features and benefits of our intelligent ERP -- Focus i, our healthcare solution -- Insta HMS and our educational solution -- Focus ARMS.
According to regulatory focus theory, buyers may perceive loss when they encounter a bundled product, because they need only one product in the bundle.
In an interview with HFN, Jaffee said Focus Products had acquired 17 companies over the past seven years.