fighter brands

fighter brands

low-cost manufacturer's brands introduced to combat OWN-LABEL BRANDS.
References in periodicals archive ?
We succeeded in reducing the dependence on the fighter brands, which represented about 40 percent of the local market sales and now represent less than 20 percent, increasing our sales to reach the 2016 numbers and reaching a gross profit of more than 23 percent in the carton pack white cheese," Damaty clarified.