family brand

family brand

a group of products marketed by a company using a common BRAND NAME. See BRAND EXTENSION (BRAND TRANSFERENCE).
References in periodicals archive ?
hvb Verpackungs AG, with many years' experience in customised packaging solutions, was asked by COOP to develop a flexible solution that offered the possibility of a strongly defined family brand image whilst allowing for clear differentiation between products.
The brothers are locked in a court battle over rights to use the family brand name, founded in Largs, Ayrshire.
"We wanted to protect the primary family brand, but not have handcuffs on new action games," said Ken Goldstein, vice president and general manager of the Red Orb division.
In the end, when Daenerys goes mad and slaughters innocents, we witness the family brand create tragedy once again.
Besides the classic limoncello, Tony Volpentesta will showcase two other varieties from the family brand Pallini, aspicello and peachcello, as well as suggest favorite ways to pair the liqueur with handmade cannoli pastries.
Presently Ottavio's daughter, Angela Missoni, is the creative director of the business and is committed to infusing the family brand with new energy, communicating new trends and ideas since 1997.
Heritance makes Napa Valley Cabernet Sauvignon while another Taub family brand based in California, Au Contraire, focuses on Pinot Noir.
No child in America should go without a meal and, as a trusted family brand, our work with this campaign will help ensure more kids across the country have the food they need to learn and grow.'
After losing narrowly against the Rizal Crusaders, 73-77, last Tuesday, the Family Brand Sardines backed Valientes are expected to come back stronger and wiser when they play their eighth game in the conference supported by Zamboanguenos.
From popular global family brand, Jamie's Italian by celebrity chef Jaime Oliver to Wagamama - who are further expanding their menu with the introduction of sushi menu to Qatar for the first time.
American Family group agents and employees, like the rest of the country, responded generously to Harvey relief including by donating money and supplies to efforts led by American Family brand ambassador J.J.
"There's also an opportunity for marketers to seek to be the family brand. Even if two partners have slightly different brand preferences, if they can adopt a joint brand that both are happy about, that might increase happiness for a partner who would otherwise feel unsatisfied."