family brand

family brand

a group of products marketed by a company using a common BRAND NAME. See BRAND EXTENSION (BRAND TRANSFERENCE).
References in periodicals archive ?
American Family group agents and employees, like the rest of the country, responded generously to Harvey relief including by donating money and supplies to efforts led by American Family brand ambassador J.
There's also an opportunity for marketers to seek to be the family brand.
Marcial said in an interview that the Healthy Family brand, offered in 5-gallon and 500-milliliter bottles, would be available in Laguna and Pampanga by 2018.
MultiCam Inc, a company that has manufactured more than 12,000 CNC (computer numerical control) cutting solutions for various industries around the world, has launched a new family brand entitled, iPlasmaCNC.
By sponsoring Jawani Phir Nahi Aani, McDonalds has lived up to its reputation of being a fun and family brand that loves to share happiness with everyone.
The juxtaposition of this historically family brand with such explicit content is shocking.
will focus more on building its family brand with consumers there through 2015, when Shanghai Disneyland is set to open its gates.
REACH is an iconic family brand that is a strong complement to our existing portfolio.
Reach is an iconic family brand that is a strong complement to our existing portfolio," says Doug Corbett, president and chief executive officer of Dr.
businesses to develop a private brands program, first putting the Nash name on select quality products before ultimately introducing its signature Our Family brand in 1904.
Rihanna is far too raunchy for a family brand like Nivea.
Whatever the reason, the Bajan songstress is no longer desired by the family brand.