Flake

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Flake

Slang; in auto sales, a term for a non-creditworthy customer with a small or no down payment. Flake customers are very high risk for the seller, and likely will not obtain financing.
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After finishing the faked IRAP, participants completed the remaining questions on the FQQ regarding their adherence to the faking instructions and their perceived success in faking the IRAP.
A typical list includes faked versions of products from the Pfizer, Hoffman La Roche, Novartis, Unilever, Janssen, Astra Zeneca, Boots, Hoechst, Pharmacia & Upjohn, and GSK companies.
Despite the video's careful Minimalist choreography, the pervading feeling is "fakeness"--the fake fox rustling around the fake corpse in a fake hotel lobby, all within the confines of a real dream that, once staged, itself becomes necessarily faked. Yet the simultaneous disappointment (a dream simply won't translate into another medium and we're all too aware of the tricks being used in this reconstruction) and deliciousness (we catch a fleeting taste of its evanescent essence any-way) effects that odd--and rare--sensation of having one's eyes wide shut.