Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
"We're also doing Nuts and Crunch with Fisher Nuts and teaming with Aunt Millie's Bread Mix." Targeted food industry segments for Kellogg are baking and confection, as well as breadings.