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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
As a dog defends its master, so the doggish part of the human soul defends the human ends higher than itself"; that is, thumos defends, and thus asserts the value of, reason.
While -ma- and -iz(z)- add neither direct meaning nor intensification to words, they do add a certain flavor or connotation--a Homerish buffoon flavor and a Snoop Doggish hip-hop flavor, respectively.
But last week they won the Powergen Cup with a doggish display against favourites Bath.