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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
The story does not end with media hype about dogdom. In October of 2009, Toronto singer Taylor Mitchell was killed by two coyotes while hiking solo in Nova Scotia.
Just be out with it, they mock, and the great chorus of dogdom will join in as if it had been waiting for you.
Following Steverino's television appearances, the Dog Welfare Guild chose her as 'Queen of National Dogweek' in 1957, naming her 'the canine most exemplifying dogdom'.