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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Humanity, unlike dogdom, has not been satisfied with the distinctions between the two conjoined species.
The book takes a humorous look into the inner sanctum of dogdom, revealing canine secrets never before told to humans.
For much of bird dogdom, canine competition is a phenomenon that occupies another--distant--galaxy.