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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
I was only eight when Kathy joined the Land Army, but I remember she would come home dog-tired saying it was hard work," said Sheila.
Tiny pup Marco looks dog-tired as he lets out a big yawn.
There were all the people from the family's church who prayed for them and brought dinners over when they knew Kymmer and her husband, Kim, were dog-tired from taking shifts with Nathan in the hospital.
POOR little Scamp was dog-tired after he followed an ambulance containing his master TWO MILES through city centre traffic.
Others end up dog-tired after strenuous sessions in the gym's large heated whirlpool where, buoyed up by their bright yellow life jackets, they swim lap after lap in pursuit of a slimmer figure.
Such luxuries are enough to make even the most dog-tired customers feel like Penthouse Pets.
Tom Hanks (above) leads dog-tired soldiers Steven Spielberg's epic Second World War rescue mission.
About as much imagination has gone into the making of ``After the Sunset'' as is evident in the movie's dog-tired premise.