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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
In the grand scheme of things, the dog-catcher misstep is small - and a reminder that it's better to joke about yourself than about your office.
Police subdued one of the animals with a fire extinguisher and a dog-catcher pole while a passer-by dragged the other into a cage.
These homey folk pay their taxes so that their government can go get customers for the products they make at the plant over the way: Weapons to slap down folks whose only dream is to enjoy the freedom, democracy and justice that allows them to elect their mayor, police chief, school board and dog-catcher.
There are also insufficient funds to pay for a dog-catcher and people get mad when one is hired and tries to do the job.