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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
The community was invited to help mix the dog-biscuit batter, and over 200 folks and their dogs came to help or witness the event.
Bowen, who helped mix dog-biscuit batter with his daughters Josephine and Victoria, in a sly reference to the Proposition 2-1/2 override measure defeated last month.
One tiny canine cottage has a ``Wizard of Oz'' theme that would make Toto feel right at home, from the yellow dog-biscuit road leading into the front door and the psychedelic flowers and ruby slippers inside.