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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
He said: "As far as I'm concerned, from now on I'm not going to wear a dog collar until Mugabe is gone.
Two days later, he forced her to wear a dog collar with a chain leash tied to a propane gas cylinder and locked her in a storeroom for around eight hours.
The supercollar([R]) is a patented dog collar with a built -in leash, keeping pets safe and pet parents in control.
As soon as man began to appreciate his canine counterparts, dog collars began to be introduced.
8220;We set out to make a modern looking, easy to use, high quality dog collar, that will last your dog's lifetime, and we believe so strongly in the quality of ALU that we guarantee the collar for life,” says Patricia Ochoa, Co-founder of MEMA pets.
Devil in a dog collar sums him up," The Sun quoted one victim as saying.
Joanna said: "Women or men can match with a similar dog collar and lead making a bespoke all-British combination we believe is a fashion first.
6 Who sliced up his dog collar during a TV broadcast?
THE Archbishop of York, John Sentamu, once our Bishop of Birmingham, gave nervy and lily-livered Anglicans a kick up the slats as he tore off his dog collar, announcing it would remain off until the murderous Robert Mugabe is ejected from office in Zimbabwe.
The Archbishop of York yesterday pledged not to wear his dog collar until Robert Mugabe leaves power in Zimbabwe.
6 GIVE your pet a touch of glamour with this black glitter and diamante dog collar, Monsoon pounds 8.