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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
So the dog's dinner of Calman is back on the agenda this year.
A DOG'S DINNER GUIDE dog owner Richard Boggie is making a dog's dinner of fundraising for Guide Dogs for the Blind.
A CIVIC boss who was reluctantly forced to endorse the establishment of a new town council last night branded it "a dog's dinner which is not wanted.
Council leader Mike Storey said: "It's a complete dog's dinner.
One of the biggest MPVs on the market, the Rodius, was described by one motoring critic as "a dog's dinner to look at".
Richard says: "Good luck Stephen - try not to make a dog's dinner of it.
Clr Peter McBride has described the government's devolution deal as a dog's breakfast but it looks like is could end up being a dog's dinner as well.
SANTOS stars made a dog's dinner of a simple PR stunt during a web chat with fans last week.
It was 25 years ago that Hone, along with Graham Baker, identified that tripe, an ingredient previously discarded by meat businesses but loved by farm dogs, could make the perfect dog's dinner.
NOTE to Anne Robinson: You can spend all the money you like on your face, but if you wear a leopard skin dress on Test The Nation, you'll still look like the dog's dinner.
Considering the traumas behind the scenes of Cursed, it's little wonder that the finished film is such a dog's dinner