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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in classic literature ?
Another time," I said to the dog-boy, "you will wash the great dog with Vixen when I send them home.
When I drove into my garden at the end of the day a soldier in white uniform scrambled over the wall at the far end, and the Garm that met me was a joyous dog.
Even had Bashti's word gone forth that if Jerry were attacked by the full- grown bush dogs, it was the duty of the Somo folk to take his part and kick and stone and beat the bush dogs.
The Soldier had an overpowering longing to see the Princess again, and so the dog came in the middle of the night and fetched her, running as fast as he could.
In the night the dog came again, took the Princess on his back and ran away with her to the Soldier, who was very much in love with her, and would have liked to have been a Prince, so that he might have had her for his wife.
We've got six dogs," the other reiterated dispassionately.
I won't say they was all dogs, but there was seven of 'm that got fish.
She had never seen tin cooking-pots or wooden-shod sleighs before; but Kotuko the boy and Kotuko the dog were rather fond of her.
Kotuko the dog ranged far and wide, and in the dead stillness of the ice-fields Kotuko the boy could hear his half-choked whine of excitement, above a seal-hole three miles away, as plainly as though he were at his elbow.
To him it was the most natural thing in the world thus to be familiarly seized and shaken about by a total stranger, while a jovial voice muttered: "That's right, dog.
The other dog made no advances, nor received any; also, he did not attempt to steal from the newcomers.
The stars came out, very near and sharp and bright, and by their light dogs and men still kept the trail.