loyalty

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loyalty

or

‘points’ card scheme

a facility which rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the business's outlets. Customers accumulate ‘points’ based on their purchases which when aggregated entitles them to a cash discount, ‘money-off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shop around’ splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

loyalty

or

‘points’ card scheme

a facility that rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the businesses outlets. Customers accumulate ‘points’ based on their purchases, which when aggregated entitles them to a cash discount, ‘money off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shopping around’, splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

References in classic literature ?
They breed and they also work," said Margaret, conscious of some invitation to disloyalty, which was echoed by the very breeze and by the songs of the birds.
Were I not positive that she does not love me I could not answer your question, Paul; but without disloyalty to her I tell you that I do not love her, nor does she love me.
No thought of disloyalty, I am sure, has ever entered his mind during all that time.
ad patres' ever so many of them before they make up their minds to the disloyalty of knocking him on the head.
With a sense of disloyalty upon her, and perhaps with a sense of personal danger-- for she was afraid of him--even afraid of his hand and afraid of his foot, though he had never done her violence--she hastened to put herself right in his eyes.
He consoled himself for the seeming disloyalty by the thought that Jo's sister was almost the same as Jo's self, and the conviction that it would have been impossible to love any other woman but Amy so soon and so well.
She thought that she loved him, of that there can be no question; nor did she think that love for this young Englishman was disloyalty to Korak, for her love for Korak was undiminished--the love of a sister for an indulgent brother.
But you knew; you understood; you had felt the world outside tugging at one with all its golden hands--and yet you hated the things it asks of one; you hated happiness bought by disloyalty and cruelty and indifference.
If, perchance, the black is killed, it is evidence of his disloyalty to Issus--the unpardonable sin.
of rebellion and disloyalty towards the archers of the police of our lord, the king.
You have spoken well and to the point, U-Thor," cried O-Tar, "for you have revealed to your jeddak and your fellow jeds the depth of the disloyalty that I have long suspected.
Corruption is like a virus which spreads and causes disloyalty and stops the development of a country or a nation.