direct-mail

a form of DIRECT MARKETING which involves posting information about a firm's GOODS and SERVICES direct to prospective/existing customers. This type of marketing offers a more targeted approach than conventional forms of advertising which employ mass MEDIA (commercial television, etc.). Potential customers can be identified in terms of various socioeconomic criteria and added to a mailing list which becomes the basis for a targeted mailing shot. See SOCIOECONOMIC GROUP, MARKET SEGMENTATION.

References in periodicals archive ?

So the next time a marketing consultant gives you advice about reaching prospects, don't overlook direct-mail marketing.

Don't underestimate 'old school' direct mail

com), the nation's largest direct-mail marketing company, distributes ShopWise coupons to more than 60 million households weekly throughout the United States.

Coupon clippings for consumers

The following mini case studies describe the programs of the first-place award winners in three of the four direct-mail categories: response-generating -- single; response-generating -- series; and outbound only -- single.

NEW DIMENSIONS IN THE MAIL

It goes like this: If any of these groups that bombard seniors with direct-mail solicitations can prove to Leaper that they're really spending the money on petitions to fight those evil Washington insiders trying to bankrupt and pry into the lives of the elderly, he'll double his contribution to them.

PUT THIS IN YOUR MAILBOX, SENIOR SAYS

A good direct-mail program should achieve many of the benefits CPAs seek in marketing efforts:

An attention-getting marketing strategy

The lawsuit is not the first to challenge direct-mail marketing, but it apparently is the first to target the seller of a mailing list rather than the buyer.

LAWSUIT MAY BE DEATHBLOW FOR JUNK MAIL INDUSTRY

Consumers have largely rejected Internet advertising, pop-ups and spam and most are unwilling to devote the time and energy to manage and store preprinted direct-mail advertiser offers and coupons, which is why most of these paper coupons and offers end up in the trashcan.

SaverCD, LLC Goes Platinum, Helps Environment Go Green; 1.2 Million $averCDs Distributed; Spring Edition Eco-Friendly Direct-Mail CD-ROM Coupon Book Saves Paper and the Environment

Consumers have largely rejected Internet advertising, pop-ups and spam and most are unwilling to devote the time and energy to manage and store printed direct-mail advertiser offers and coupons, which is why most of these coupons and offers end up in the trash or recycle bin.

$averCD And Bally Total Fitness Team Up; Consumers Start New Year With Fitness And Savings; Q1 Eco-Friendly Direct-Mail CD-ROM Marketing Attracts Sharper Image, Pizza Hut, A&W, America's Tire Co., Other Leading Brands

They have largely rejected Internet advertising, pop-ups and Spam and most consumers are unwilling to devote the time and energy to manage and store printed direct-mail advertiser offers and coupons, which is why most of these coupons and offers end up in the trash or recycle bin.

$averCD Carried on FOX News KPTV Portland, NBC News Affiliates Nationally; Effective New Eco-Friendly Direct-Mail CD-ROM Marketing Unveiled; Attracts Qwest, Rite Aid, Overstock.com, Other Leading Brands

averCD direct-mail interactive CD-ROM advertising is redefining ad response rates and return on investment in the direct-mail incentive-coupon industry.

$averCD Carried on NBC News Affiliates Nationally; New Eco-Friendly Direct-Mail CD-ROM Marketing Unveiled; Attracts Qwest, Rite Aid, Overstock.com, Other Leading Brands

St Ives Inc Cleveland, a full-service creative, print, fulfillment and direct-mail services provider, announces the acquisition of a high-speed 8-unit MAN Roland perfecting sheet-fed press with roll to sheet capabilities.

St Ives Inc Cleveland Acquires New Printing Press; Equipment Acquisitions Part of $6-million Expansion

On both Xerox iGen3 presses, DMI is producing print-on-demand brochures, marketing collaterals, training documents, and personalized direct-mail campaigns.

DMI Adds Second Xerox iGen3 Press to Grow Personalized, Short-Run Color Business; ``With the iGen3 press we are no longer selling print - we are selling business solutions''