direct-mail


Also found in: Dictionary, Thesaurus.

direct-mail

a form of DIRECT MARKETING which involves posting information about a firm's GOODS and SERVICES direct to prospective/existing customers. This type of marketing offers a more targeted approach than conventional forms of advertising which employ mass MEDIA (commercial television, etc.). Potential customers can be identified in terms of various socioeconomic criteria and added to a mailing list which becomes the basis for a targeted mailing shot. See SOCIOECONOMIC GROUP, MARKET SEGMENTATION.
References in periodicals archive ?
give you the same results as building your own direct-mail campaign.
People in the direct-mail business want you to consider the mail as another mainstream communication medium, one with some unique advantages.
Concerning direct-mail usage by insurance subscribers, the survey revealed that one in four adults would consider purchasing auto insurance directly from the mail, without involving an agent.
(www .advo.com), the nation's largest direct-mail marketing company, distributes ShopWise coupons to more than 60 million households weekly throughout the United States.
Just ask the winners of the direct-mail categories in the annual Best of NAMA competition sponsored by the National Agri-Marketing Association (NAMA).
In the other -- the one that cost the Chesapeake resident her job -- she told federal authorities of her suspicions that the Coalition was being overcharged by a direct-mail vendor with close ties to Ralph Reed, the Coalition's executive director.
An irresistible direct-mail announcement was created by Victoria J.
Despite the rising costs of third-class mailing rates and the overall high cost-per-thousand of direct-mail advertising, camp marketers have increased their usage of direct mail for the reasons of accountability, effectiveness, and flexibility.
Other CPAs have tried their hand at direct-mail marketing, which comes the closest to meeting all of the marketing objectives while remaining within professional and practical constraints.
Social media and web marketing have pushed direct mail to the back burner for some marketers, but a classic direct-mail package -- using tactics and techniques tested for generations -- can still be a powerful marketing tool.

Full browser ?