So the next time a marketing consultant gives you advice about reaching prospects, don't overlook direct-mail
com), the nation's largest direct-mail
marketing company, distributes ShopWise coupons to more than 60 million households weekly throughout the United States.
The following mini case studies describe the programs of the first-place award winners in three of the four direct-mail
categories: response-generating -- single; response-generating -- series; and outbound only -- single.
It goes like this: If any of these groups that bombard seniors with direct-mail
solicitations can prove to Leaper that they're really spending the money on petitions to fight those evil Washington insiders trying to bankrupt and pry into the lives of the elderly, he'll double his contribution to them.
A good direct-mail
program should achieve many of the benefits CPAs seek in marketing efforts:
The lawsuit is not the first to challenge direct-mail
marketing, but it apparently is the first to target the seller of a mailing list rather than the buyer.