direct-mail


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direct-mail

a form of DIRECT MARKETING which involves posting information about a firm's GOODS and SERVICES direct to prospective/existing customers. This type of marketing offers a more targeted approach than conventional forms of advertising which employ mass MEDIA (commercial television, etc.). Potential customers can be identified in terms of various socioeconomic criteria and added to a mailing list which becomes the basis for a targeted mailing shot. See SOCIOECONOMIC GROUP, MARKET SEGMENTATION.
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References in periodicals archive ?
So the next time a marketing consultant gives you advice about reaching prospects, don't overlook direct-mail marketing.
Don't underestimate 'old school' direct mail
com), the nation's largest direct-mail marketing company, distributes ShopWise coupons to more than 60 million households weekly throughout the United States.
Coupon clippings for consumers
The following mini case studies describe the programs of the first-place award winners in three of the four direct-mail categories: response-generating -- single; response-generating -- series; and outbound only -- single.
NEW DIMENSIONS IN THE MAIL
It goes like this: If any of these groups that bombard seniors with direct-mail solicitations can prove to Leaper that they're really spending the money on petitions to fight those evil Washington insiders trying to bankrupt and pry into the lives of the elderly, he'll double his contribution to them.
PUT THIS IN YOUR MAILBOX, SENIOR SAYS
A good direct-mail program should achieve many of the benefits CPAs seek in marketing efforts:
An attention-getting marketing strategy
The lawsuit is not the first to challenge direct-mail marketing, but it apparently is the first to target the seller of a mailing list rather than the buyer.
LAWSUIT MAY BE DEATHBLOW FOR JUNK MAIL INDUSTRY

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