direct marketing


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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Headquartered in Houston, Texas, GS Marketing is a full service direct marketing company with nearly three decades of experience marketing products and services for automotive dealerships, dealer groups and manufacturers.
Teens and young adults, who live in a household with a smoker, may face increased exposure to direct marketing in the form of mailed ads and coupons.
The postal operators look poorly on the amendments proposed in Albrecht's draft report, which would prevent transfers of lists of customers to external companies and minimise data collection, whereas direct marketing uses profiling to target customers.
Direct marketing through unsolicited channels especially when the targeted recipient least wants or expects it may be classified as spam in layman's terms.
There are several misconceptions about direct marketing. One of the most common is that these campaigns only generate a 1 percent or less response rate.
We were also set up to optimise the usage of our PO boxes and databases for direct marketing.
'Through this agreement we expect to develop and activate direct marketing services and apply the tools of technology used for these services around the world,' Al Aqiely remarked.
"Helping farmers sell their products and increase the economic viability of small farms is the core mission for our Small Farm and Direct Marketing Program," Newhouse said in press release.
Paul operations of PrimeNet Direct Marketing Services were sold to Minnepolis-based Impact Proven Solutions, while the Clearwater, Fla.
Ten years later, in 1992, the number of farms direct marketing had declined to 86,432, fewer than 5% of all farms; total direct market sales had declined to just over $400 million in sales, less than 0.3% of all agricultural sales.
Amr Al-Dabbagh and Saudi Post as well in launching ADMA as a way to develop and grow direct marketing across the global Pan-Arab community.
Summary: UAE: Aimed at providing Air Miles' 200 plus programme partners with an advanced and comprehensive understanding of Direct Marketing, the region's leading multi-participant loyalty programme organised an exclusive Masterclass with Direct Marketing Guru Andy Owen.

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