direct marketing


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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
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Second, studies, interventions, and policies related to direct marketing must look at multiple distribution channels, not just farmers' markets; farm stands certainly need more attention.
Filling in the gaps: eight things to recognize about farm-direct marketing
The practical side of direct marketing, including mailing lists, direct mail packages, ads and Web sites.
For better direct mail
Venture capital will continue to pour into internet direct marketing companies.
Ten Internet direct marketing trends for 2000
To stop junk mail and phone calls, write to the Direct Marketing Association, which represents about 3,600 companies.
LAWSUIT MAY BE DEATHBLOW FOR JUNK MAIL INDUSTRY

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