direct marketing


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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Second, studies, interventions, and policies related to direct marketing must look at multiple distribution channels, not just farmers' markets; farm stands certainly need more attention.
The practical side of direct marketing, including mailing lists, direct mail packages, ads and Web sites.
Venture capital will continue to pour into internet direct marketing companies.

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