direct-mail

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direct-mail

a form of DIRECT MARKETING which involves posting information about a firm's GOODS and SERVICES direct to prospective/existing customers. This type of marketing offers a more targeted approach than conventional forms of advertising which employ mass MEDIA (commercial television, etc.). Potential customers can be identified in terms of various socioeconomic criteria and added to a mailing list which becomes the basis for a targeted mailing shot. See SOCIOECONOMIC GROUP, MARKET SEGMENTATION.
References in periodicals archive ?
In addition to their effective website abandonment capabilities, ReachDynamics has developed a number of additional tools to help businesses leverage the power of direct mail and data.
For as simple as direct mail should be for consumers to read and engage with, it's not a simple process.
Sacandaga Direct Mail will join Clipper, the Valassis-owned magazine focused on local businesses.
It has been years since direct mail vanished from the surface of the planet.
Put extra attention to the headline -- a captivating headline, followed by concise sentences, will keep consumers focused on the offer at hand and give your direct mail piece the highest potential of getting them in the door.
While there is no denying direct mail remains a vital part of many producers' marketing mix, that's not enough, says Tom Hammond, executive vice president of agency operations for Bolt Insurance Agency.
The bank says it used the direct mail piece to cast light on the hidden secret.
Comperemedia research has also seen significant changes across marketing channels including direct mail, email, online and print, in recent quarters, partially due to activity from alternative banks.
Organizations need to adapt their direct mail efforts to customer expectations.
The third aspect of direct mail that has struck me lately is perhaps the most important: direct mail works with some specific households that reject e-mail.
Consider its latest stunt, the "Samples Showcase" test program in which the USPS partnered with a direct mail firm and delivered--for free, mind you--a box of various consumer product samples such as candy bars, coffee and lotions to 200,000 targeted households in Charlotte, N.C.
Direct mail offers from large credit card issuers has traditionally provided the most direct competition for credit union card issuers, but large issuers had largely moved away from the marketing approach as the credit industry declined.

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