In addition to their effective website abandonment capabilities, ReachDynamics has developed a number of additional tools to help businesses leverage the power of direct mail
For as simple as direct mail
should be for consumers to read and engage with, it's not a simple process.
Sacandaga Direct Mail
will join Clipper, the Valassis-owned magazine focused on local businesses.
It has been years since direct mail
vanished from the surface of the planet.
Put extra attention to the headline -- a captivating headline, followed by concise sentences, will keep consumers focused on the offer at hand and give your direct mail
piece the highest potential of getting them in the door.
While there is no denying direct mail
remains a vital part of many producers' marketing mix, that's not enough, says Tom Hammond, executive vice president of agency operations for Bolt Insurance Agency.
The bank says it used the direct mail
piece to cast light on the hidden secret.
Comperemedia research has also seen significant changes across marketing channels including direct mail
, email, online and print, in recent quarters, partially due to activity from alternative banks.
Organizations need to adapt their direct mail
efforts to customer expectations.
The third aspect of direct mail
that has struck me lately is perhaps the most important: direct mail
works with some specific households that reject e-mail.
Consider its latest stunt, the "Samples Showcase" test program in which the USPS partnered with a direct mail
firm and delivered--for free, mind you--a box of various consumer product samples such as candy bars, coffee and lotions to 200,000 targeted households in Charlotte, N.C.
offers from large credit card issuers has traditionally provided the most direct competition for credit union card issuers, but large issuers had largely moved away from the marketing approach as the credit industry declined.