Billboard

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Related to digital billboard: Digital signage

Billboard

A large structure found outside in a high traffic area on which a person or company can place an advertisement in exchange for a fee. A billboard is a common form of advertising for products likely to appeal to drivers or pedestrians, or to increase the visibility of companies in the immediate vicinity of the billboard. Less commonly, a billboard is called a bleed poster or a painted bulletin.
References in periodicals archive ?
While there has not yet been a definitive answer on either side, skeptics question whether insurance carriers are being blinded by digital billboards that may have an adverse impact on driver performance and increase auto accident claims.
This road show will demonstrate how the technology behind digital billboards and spectaculars can be customized to create a unique and meaningful experience for consumers," Tony added.
Barco's digital billboard is environmentally friendly in several ways.
Day-parting and week-parting messages, something only broadcast was able to accomplish until the development of the digital billboard platform, is now a simple and transparent process.
Fliphound is a trusted online marketplace for purchasing digital billboard advertising.
The zoning board had no opposition to the Route 146 site for the digital billboard because that stretch of the highway does not have a highly complex traffic environment - it is a fairly open stretch of roadway and the billboard will be set back about 200 feet from the closest driving lane on Route 146.
ZBA Chairman Andrew Freilich said the board does not want to rush into a decision because it could prove precedent-setting for future digital billboard petitions that come before the board.
The digital billboard system includes a 42-inch, flat-screen television, the company's proprietary advertising platform, a six-month promotional campaign and one-on-one creative support to help create and tailor a marketing channel that promotes the business of the winner.
The intended acquisitions will enable GSC to deepen penetration of the Australian and New Zealand digital sporting solutions markets, while entering the fast-growing digital billboard sector.
a local lawyer for Lamar Advertising, said that while a traffic study was done with the company's previous request for a digital billboard at the same site two years ago, it needs to be updated.
8220;Deals Magazine allows subscribers to find deals in the areas most relevant to their daily lives, and this new digital billboard is helping us attract the kind of subscribers this model works best for,” said Dante A.
A digital billboard at Barham Boulevard and the 101 Freeway in the Cahuenga Pass.

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