Digital billboards advertising the latest product, concert or restaurant special are designed to draw drivers' attention as they venture down the highway.
and Multimedia Display (MMD), which is wholly owned by LCD monitor maker TPV Technology Group, recently announced their collaboration on tapping the North American market for
digital billboards.
"This road show will demonstrate how the technology behind
digital billboards and spectaculars can be customized to create a unique and meaningful experience for consumers," Tony added.- TradeArabia News Service
Under the terms of the agreement, a
digital billboard can only go up in place of an existing traditional billboard, which suggests that most of the neighborhoods in question aren't exactly quasi-bucolic Wisteria Lanes.
The project was originally conceived to create not only a superior
digital billboard, but a complete solution that worked in all outdoor conditions, without causing any harm to the local environment.
When asked about the future of the
digital billboard industry, Leipold says, "All you need to do is look back at the past-posters nailed to fences, then glued and brushed, paint signs, vinyl, tri-visions, and now to digital.
It owns and operates four television stations and their digital platforms in Oklahoma City and Tulsaand runs a portfolio of advertising businesses, including a
digital billboard company.
The
digital billboard in Makati Avenue that showed a pornographic video yesterday afternoon has been shut down following orders from Makati City Mayor Abigail Binay.
Makati Mayor Abby Binay had ordered the owner of a
digital billboard at Makati Avenue to stop its operations after airing pornographic material Tuesday afternoon.
Among them is a
digital billboard which will replace a paper banner over the Aston Expressway.
The second task was to name and brand a new shampoo containing cactus seed oil, and create a
digital billboard and 30-second TV advert.
The approvals culminate a two-year effort on the part of the outdoor advertising industry to bring
digital billboard technology to the city.
