diffusion

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diffusion

the process whereby INNOVATIONS are accepted and used by firms and consumers through imitation, licensing agreements or sale of products and patents.
References in periodicals archive ?
Pro-convention diffusionists offered another argument that echoed the positive good tenor of their proslavery colleagues with two important exceptions.
According to diffusionists, modern society's cultural patterns are spread through intersocietal links including war, trade, and more recently, global communications (e.
Without relapsing into romantic adulation of the primitive, he explained how the integration of individual and society evident among Aborigines might help Westerners (specifically white Australians) to better understand the need for such integration in their own society, According to Kuklick (1991:267-68) an idealisation of social integration as a paramount virtue, and of 'primitive' peoples as exemplars of this virtue, was upheld by anthropologists of diverse theoretical orientation: evolutionists, diffusionists and functionalists.