design

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design

the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

References in periodicals archive ?
Dave Marek, chief designer with Honda R&D Americas, drives a Honda Ridgeline pickup truck, but he is in awe of the Porsche 917 race car, the model Steve McQueen drove in the 1971 film ``Le Mans.
Italian designer Atelier Aimee will bring her bridal emporium to 475 Park Avenue this fall.
But the cloak-and-dagger routine is old hat for DaimlerChrysler designer Ralph Gilles, who fashioned the interior of the new Jeep Liberty SUV.
As a designer with more than 15 years of experience in interior design and architecture, her award-winning firm has designed projects for commercial, financial, institutional and retail clients.
Two designer estrogens are currently on the market, however, one to treat breast cancer and one to prevent bone loss that can lead to the brittle-bone disease osteoporosis.
Thus the traditional American menswear designer has either been heterosexual or has chosen to let customers assume he is.
World-renowned designer Paul Hawken defines design as simply "adding knowledge to a product.
With the software programmability available through the Processor Designer flow, users can make adjustments for late changes in the standards and provide devices that can be programmed for different standards.
Pie Town's cameras were rolling Friday on pitch day as each designer presented his or her plan.
I realized I was more excited by creating traditional folk patterns," says the New York-based designer, who also holds an M.
SAN DIEGO -- Tomorrow the San Diego Humane Society and SPCA will unveil their new designer dog and cat habitats at a sneak-preview party.
Walker of the Cross Colours designer clothing company (also formed in 1989), the Karl Kani line became a part of one of the world's largest black-owned companies of the early 1990s.