demographic segmentation

demographic segmentation

the division of a market into SOCIOECONOMIC GROUPS according to demographic variables like age, sex, occupation, education and family size. See MARKET SEGMENTATION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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"Convenience and occasion expansion trump wine knowledge and demographic segmentation," they note.
One of the most interesting aspects of the work was that rather than using traditional demographic segmentation, they categorized citizens and clients by their mindsets (see sidebar "Why Mindsets Matter").
Also, demographic segmentation of the market includes Europe, APAC, Latin America, Middle East & Africa and North America as the major key regions involved in the video editing software industry.
The patented technology predicts population behavior, along with population size, origin and destination, with an accuracy rate of 85-90%, and tracks demographic segmentation of a population using a population sample of 15%, together with anonymous cellular signals and demographic big data.
Apart from demographic segmentation based on nationality or residence, clients are categorised based on their risk profiles.
2016 ReligionCode Data Set: Religion is a key variable that influences sales of certain seasonal and dietary products and services and is an interesting basis for demographic segmentation. Marketing strategists can use religion to develop niche marketing campaigns and policies to better position their products among target consumers in local markets.
In terms of demographic segmentation, they are present and influential in all social and economic classes all over Egypt, outnumbering the Islamists only in the upper class elite, while existing as their counter-balance in every other class all over Egypt.
While retail activity here reflects many of the global trends, it also highlights the often regionally concentrated demographic segmentation of the consumer market -- the composition of which varies from region to region, demanding a targeted portfolio approach for successful go-to-market strategies," explained Dr Fabel.
While retail activity here reflects many of the global trends,it also highlights the often regionally concentrated demographic segmentation of the consumer market"the composition of which varies from region to region, demanding a targeted portfolio approach for successful go-to-market strategies," explained Dr.

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