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The need or desire for a good, service, or asset among consumers at a given price. The amount of demand at a given price is determined by supply and the availability of similar or replacements goods and services, among other factors. While demand for some staple products is relatively constant regardless of price, most of the time the price has a large influence on the level of demand. Demand for a good or service tends to increase as its price decreases. See also: Law of supply and demand, Demand curve.


the amount of a product which is purchased at a particular price at a particular point in time. A demand curve is a line showing the relationship between the price of a product and the quantity demanded per time period over a range of possible prices. Demand curves are usually downward sloping, indicating that as the price of the product falls, more is demanded. The extent to which the demand for a product will increase as price falls (and the extent to which demand will drop if the price rises) depends on the product's price-ELASTICITY OF DEMAND. The demand for a product, however, is determined also by a variety of non-price factors. A demand function attempts to incorporate all the factors that have a statistically. significant influence on demand for example, consumers' incomes, the prices of substitute products, advertising, etc. Demand curves will shift if any of these factors change over time.

In practice, firms are unable to derive definitive demand curves because of incomplete information. For this reason many firms use a COST-BASED PRICING formula for determining prices, but allow for the influence of demand by varying the profit mark-up (see DEMAND-BASED PRICING, COMPETITION-BASED PRICING).

There are various methods a firm can use to ‘forecast’ demand, including time series analysis, barometric indicators and econometric models. See SALES FORECASTING.



effective demand

the WANT, need or desire for a product backed by the money to purchase it. In economic analysis, demand is always based on ‘willingness and ability to pay’ for a product, not merely want or need for the product. CONSUMERS’ total demand for a product is reflected in the DEMAND CURVE. Compare SUPPLY.
References in periodicals archive ?
Given that the interest-bearing demandable deposits were operable by check implies that depositors were able to fully use the cash balances as though they were money.
Specifically, the incentive to run stems from the combination of demandable liabilities and illiquid assets, as in Diamond and Philip Dybvig (1983), not simply from the cliff effect due to a fixed $1.
Judicial power includes the duty of the courts of justice to settle actual controversies involving rights which are legally demandable and enforceable, and to determine whether or not there has been a grave abuse of discretion amounting to lack or excess of jurisdiction on the part of any branch or instrumentality of the Government.
La primera condicion demandable para eso es de que el papel de TI este claramente definido en la organizacion y definitivamente a servicio de la estrategia corporativa.
With respect to the civil suit, the court saw the question as whether "in this case the law of Virginia alone is to be the rule by which we are to decide whether bail was demandable or not.
La generacion de valor: proceso determinado por la estrategia de la organizacion, sobre lo que se aporta "mas" desde el servicio, lo que puede hacer mas demandable el producto en su categoria.
However, the criteria of efficiency and utility, demandable in this process as they guarantee the quality of the services or activities carried out with regard to third parties, should be accompanied by activities that tend to increase volunteer satisfaction; otherwise, one would be fomenting their illicit use.
Fuente de noticias, dispensadora de inagotables generos de entretenimiento para la mera curiosi dad y, en casos dados, herramienta de salvacion ante una urgencia inquietante, la Red se presenta al individuo contemporaneo como un articulo demandable por motivos vitales.
Call loans were potentially demandable (or callable) on notice within the day--call loans were typically not called after 12:15PM (but it was by custom rather than as a rule).
20 against their combined demandable liabilities (as they did in fact do just before the war), these reserves would have allowed them to support $1.
La complementariedad entre los nodos y la posibilidad de constituir un bien demandable solo es factible si los componentes son afines.