database marketing


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database marketing

an interactive approach to MARKETING which uses individually addressable marketing media and channels to provide information to, stimulate demand from, and stay close to, customers.
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Unlike other forms of marketing, database marketing is both information-based and interaction-based," says Tom Gaither, vice president of marketing for D & B Sales and Marketing Solutions.
DataInsight provides its clients with a competitive advantage by maximizing their return on investment with database marketing tools.
Unlike in years past, when many suppliers simply sold their services, suppliers now must help marketing managers fit their resources into the database marketing mix.
Established in 1984, Brauch is a privately held IT company providing CRM software systems that combine both BI and database marketing technology into a comprehensive, web-enabled solution to its clients in the United States, Canada and the U.
Consider the following strategies for implementing database marketing recommended by Tucker Chicago, a marketing and communications agency.
As we continue to strengthen our core competencies, CDC brings expertise in the important areas of data warehousing, database marketing and data analysis," adds Smith.

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