customer resistance

customer resistance

consumers' unwillingness to buy a product or BRAND because of their misgivings about it. Their objections could be based on some dislike of the product's functional attributes, their view about its price and value to them, or antipathy towards the product's image. See SELLING.
References in periodicals archive ?
William Blair analyst Sharon Zackfia says her firm's updated survey of 900 consumers following the late-July illness outbreak linked to a Chipotle Mexican Grill in Ohio suggests the potential for an increase in customer resistance similar or worse than last year's slowdown following a July norovirus outbreak.
Dollar stores, warehouse clubs and off-price retailers operate largely or solely off-line, and even if more of these businesses introduce e-commerce operations, Coresight Research expects that their sales will remain disproportionately store-based due to customer demographics, customer resistance to delivery charges and the challenges of replicating their retail experiences on the internet.
believes "market conditions are becoming more competitive, driven by reinsurance capacity, capital availability and customer resistance to price increases, particularly in more desirable classes and for more desirable insureds."
says it believes "market conditions are becoming more competitive, driven by reinsurance capacity, capital availability and customer resistance to price increases, particularly in more desirable classes and for more desirable insureds."
History demonstrates customer resistance from east to west at Cardiff Airport.
And there was the inevitable customer resistance to change (even though customers had been begging us to make our own bagels for years), especially since the new bagels were going to cost more.
Most think that automakers are playing their part in bringing the technology to market, aria that it is customer resistance that is holding electric cars back.
Customer resistance is a common aspect of the sales process.
Electric vehicles, including the Leaf, have not caught on as fast as some expected due to concerns over driving range, as well as the lack of a charging infrastructure and customer resistance to paying too high a price premium over similar sized gas-powered cars.
The dilemma is how to recoup the higher costs in the face of customer resistance.”
EWEB recently put its "smart meter" plan on hold because of cost and customer resistance, but a "smart bill" system should bring savings without controversy early next year.
"One of the challenges we face in this business niche is that sometimes we get projects with very bad approved vendor lists and significant customer resistance to supplier changes.
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