customer analysis

customer analysis

a survey of who the firm's customers are, what choice criteria they use, how they rate competitive offerings and on what variables they can be segmented. See BUYER BEHAVIOUR.
References in periodicals archive ?
SAS Institute Japan Ltd, part of SAS Institute Inc, a provider of business analytics software and services, announced today that Japanese telecoms provider KDDI Corporation has selected SAS Customer Link Analytics, a solution for analysing customer relationships, and SAS for Customer Experience Analytics, a web-based customer analysis solution.
This will enable KDDI to gain new insights and advance the level of its customer analysis, according to SAS.
SCL will join forces with the UK sales teams for these BI/CRM solutions to meet the demands of clients seeking to load Web data, from NetTracker eBusiness' Web data warehouse, into these intelligence solutions for 360-degree customer analysis.
Silvon Software has made its new customer analysis solution available immediately.
Although it seems to be a common sense approach, many corporations don't show much interest in what 1 call customer analysis - a tool that can turn around an unsuccessful company or make a profitable enterprise even more so.
Here's what I've learned about customer analysis as a financial executive in industries ranging from airlines to utilities to publishing and broadcasting - and most recently at the U.
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