cross-selling

(redirected from cross-sell)
Also found in: Dictionary.

cross-selling

persuading an existing customer to buy another product from the same business.
References in periodicals archive ?
CRG's three producers--and a support staffer who handles renewals--are all aware of the need to cross-sell in a process based on "fact finding" and uncovering client needs, Romero says.
It also will address ways to develop a cross-sell program that allows your bank to identify and offer your customers the products and services they need, when they need them, to help them succeed financially.
This makes cross-sell a Holy Grail of sorts, but successfully executing cross-sell strategy is not as easy as it might seem.
Cross-sell refers to the tactic of recommending additional purchases based on a previous purchase.
Recognizing a particular team's success in referring leads from one department to another helps reinforce the value of an interdepartmental cross-sell effort.
Measure the number of upsells that are added over those 90 days to evaluate the effectiveness of using incentives to encourage your staff to cross-sell.
Customer data that would help identify good candidates for cross-sell is often scattered throughout the enterprise, making it impossible to get a clear view of customer preferences and behavior.
As the role of today's contact centers continues to evolve, the need for successful cross-sell and upsell programs, strategies, tactics and agent sales performance becomes increasingly important.
When you cross-sell effectively, your clients will perceive you as their trusted advisor.
As is evident with the scope of product lines available, originators need to cross-sell products ranging from bridge loans, permanent loans and government products to short-term LIBOR-based loans.
A GENERALLY ACCEPTED MARKETING principle is that it is easier and less expensive to cross-sell existing customers additional products and services than it is to acquire new customers.
While cross-selling opportunities and suggestive selling are unlimited on the Web, a catalog still can display only a finite number of items, restricting cross-sell opportunities to a certain degree.