cross-selling

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cross-selling

persuading an existing customer to buy another product from the same business.
References in periodicals archive ?
According to Motor Finance, managing director Andrew Brameld said that other divisions would also be involved to grow its network and cross-sell products.
The increase in customer reach through scalable solution implementation is helping the bank to increase the cross-sell revenue.
US cross-sell bookings of insights services of $0.4 million in annual contract value during the fourth quarter, bringing the total cross-sell bookings within the US to $0.9 million since the completion of the acquisition of Bulletin Intelligence;
How do you cross-sell without making the customer feel exploited?
After some hedging, he acknowledged difficulty getting their producers to actually cross-sell voluntary benefits.
Yes, you may get push-back here along the lines of "We don't want to be the next Wells Fargo." There's a mentality with cross-selling that if you put some pressure on the employee or give them a cross-sell goal, then "we're just like Wells Fargo."
* The Situation: Agency leaders are using innovative techniques to cross-sell insurance lines.
This makes cross-sell a Holy Grail of sorts, but successfully executing cross-sell strategy is not as easy as it might seem.
Insight Specialty Programs (ISP), a developer and marketer of insurance, non-insurance and telematics products and services, announce a partnership with GoAgents.com, a cloud-based distribution platform that provides agents with a set of online tools to cross-sell insurance related products to their existing base of personal and commercial lines policyholders.
Email cross-sell and up-sell programmes allow marketers to drive more profitable behaviour from the customers and prospects they know best.
Customer care phone calls, whether inbound or outbound, create a unique opportunity to cross-sell customers at a time when you are building customer loyalty and satisfaction.
They also promote and cross-sell other products and market certain offerings for the UAE Nationals under the Islamic Banking- Meethaq brand image.