testing(redirected from criterion-referenced testing)
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Related to criterion-referenced testing: Standardized testing
testingthe checking of raw materials, components and finished products to ensure that they meet specified performance standards. In principle all materials, components and products could be tested but in practice firms will usually only test a sample of such items. See QUALITY CONTROL. See also ADVERTISING EFFECTIVENESS TEST, NEW PRODUCT DEVELOPMENT, TEST MARKETING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson