Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Yet, during the real estate downturn, the FDIC often took over for failed lenders, quickly sold their mortgage portfolios to new lenders, but purported to keep the CPL claims for themselves.
US Navy spokesman Captain Eric Flanagan confirmed to the GDN that Cpl Hassoun had turned himself in.
Sterbcow adds, "A lender [that] is issued a CPL must closely review the coverage it is actually receiving from the title insurer's CPL in order to adequately assess whether it should choose that title insurer's policy.
Cpl Brownson, from Bishop Auckland, County Durham, then heard shouts of "man down" and immediately rushed to assist L-Cpl Roney.
Pathologist Dr Russell Delaney told the coroner that nothing could have been done to save Cpl Webster and L/Cpl Cochran.
A team including L Cpl Dodds was sent to find it but, as they crossed open ground, they came under heavy fire from two machine guns.
Lance Cpl. Gemborys was serving as point man in the patrol near Da Nang in South Vietnam when a bomb set as a trap exploded, tearing through his squad.
Line 3: Sgt Paul Fox, Rfl Carlo Apolis, Cpl Richard Green, Rfl Jonathon Allott, Rfl Liam Maughan, L/Cpl Tom Keogh, Cpl Stephen Thompson, CptMartin Driver, Pte James Grigg and L/Cpl Scott Hardy.
CPDC currently focuses on the production of CAL, AN, nylon chips and glacial acetic acid, with CPL output totaling 280,000 metric tons.
EastNets has announced that it has signed a Distributor Agreement with CounterpartyLink (CPL), a provider of global client, counterparty and issuer legal entity reference data, whereby EastNets will now make CPL's legal entity reference data available via its portal or direct distribution to its clients.
Four probes provide complementary information with polarization of fluorescence (POF) and circularly polarized luminescence (CPL), offering insights into the structure, interactions and environment of an emitting molecule.
Cpl. Clinton Warrick received the Army's third highest award for valor during a June 18 ceremony for his actions during a Sept.