cost advantage strategy

cost advantage strategy

the establishment of a COMPETITIVE ADVANTAGE over rival suppliers which seeks to attain a lower supply cost/price than rivals while maintaining product benefits (quality, performance etc) that are comparable to competitors. See VALUE CREATED MODEL, COST DRIVERS, COMPETITIVE STRATEGY. Compare BENEFIT ADVANTAGE STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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