In this way, corporate venturing
operations help their corporate parents identify novel opportunities that exploit existing assets and competencies.
This book provides a general overview of corporate venturing
including how to (1) get started: (2) identify, evaluate, and select an opportunity: (3) select, evaluate, and compensate venture management; (4) locate the venture in the organization: (5) develop a business plan: (6) organize and control the venture: and (7) cope with organizational politics.
This, experts believe, is because the tax relief benefits available have led many firms to examine the terms of the corporate venturing
scheme in more detail.
The case-study participants all had stand-alone corporate venturing
teams with strategic goals explicitly focused on value creation, long track records, and established processes for identifying and pursuing venture investments (Table 1).
Companies are increasingly using corporate venturing
to learn from knowledge sources beyond the boundaries of the firm.
Two thirds of the top 100 US companies are thought to be either using or thinking of using corporate venturing
as a means of finding new customers, new markets and new technologies.
Writings by Chesbrough and Socolof (2000), Leifer, McDermott, O'Connor, Peters, Rice, and Veryzer (2000), and others suggest that Lucent is something of an exemplar in the arena of corporate venturing
, having received much recognition in the business press for its New Ventures Group.
John Jackson, corporate partner at the Birmingham office of DLA, said: 'Even if the West Midlands only goes part of the way to emulating the US experience, then corporate venturing
activity stands to sky rocket over the next 12 months.'
Shell, Nokia and IBM made appealing case studies because their CV is thriving and delivering credible results for more than a decade (see "Corporate Venturing
in Practice," below).
The role of the venture champion in the corporate venturing
process is the subject of limited discussion in the relevant literature (Burgelman, 1988; Venkatamaran, MacMillan, & McGrath, 1992; Shane, 1994; Guth, 1997).
Both start-ups have proven their unique capabilities and expertise in innovative digital go-to-market business models,' said Gesa Geissel, Head of Corporate Venturing
at Henkel Beauty Care.