corporate identity


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corporate identity

  1. the ethos, aims and values of an organization, presenting a sense of its individuality which helps to differentiate it from its competitors
  2. a specially designed symbol or printed heading used by a company to make it more easily recognized by the general public. Such symbols or headings are used on company letterheads, business cards, invoices, advertisements and signs. See COMPANY IMAGE.
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The Dubai Police chief noted that the corporate identity strategy came about after in-depth research was carried out into the history of the force, its achievements, its current scenario and future vision in line with the UAE vision and governmental trends.
The new corporate identity include adopting a new company name, One Wind.
The new corporate identity features a bold new selection of green tones and a coloured Union Flag emblem, all reflecting Caterham's proud British heritage.
The refreshed corporate identity carries the 'bloom' icon, which is also used by the company's largest consumer brand in Europe, UPC, as well as by Unitymedia in Germany.
Consumers recall a brand because of its inimitable design, colour or aesthetics blended in its corporate identity.
In today's business environment, corporate identity and corporate communications, when viewed and managed from a strategic perspective, can imbue many organizations with a distinct competitive advantage (Balmer and Gray, 2000).
W Park, MD and CEO, HMIL, said, "The Corporate Identity is a visual tool to communicate our philosophy, values and traditions as well as brand strategy.
In his speech, Shaikh Abdul Aziz Bin Humaid Al Nuaimi, Chairman of the ADCI, said that the new corporate identity was being tailored in accordance with the vision of Shaikh Humaid Bin Rashid Al Nuaimi, Member of the Supreme Council and Ruler of Ajman.
Al Baraka Banking Group chairman Shaikh Saleh Abdullah Kamel said that he was delighted with Al Baraka Bank Tunisia joining the new corporate identity of the ABG Group, a step that would go much further than just a change in the name or logo to include the added value provided by the bank to its owners, shareholders, investors and the economic and social activities that the bank serves.
On his part, Abdul Elah Subahi, Chairman of Al Baraka Bank Tunisia said that the launch of the new corporate identity of Al Baraka Bank Tunisia was a fitting and timely step as it comes at a time when the bank was going through a comprehensive development exercise that included products and services, jobs and functions and human and financial resources.
The new corporate identity mirrors a new vision for DAMAC Properties and is designed to reflect a new age in the history of the developer and the global property industry.
By creating a new logo and evolving the name we are aligning our corporate identity to better illustrate who we are today and how we are growing to meet the future needs of our customers.

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