consumer
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consumer
the end user of a final GOOD or SERVICE which is purchased to satisfy a personal consumption need. See BUYER BEHAVIOUR.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
consumer
the basic consuming/demanding unit of economic theory In economic theory, a consuming unit can be either an individual purchaser of a good or service, a HOUSEHOLD (a group of individuals who make joint purchasing decisions) or a government. See BUYER.Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005